NFL's 2026 Season Promo Hides Bad Bunny Super Bowl Cameo in Set Design

The NFL's 2026 kick-off promo, 'The Season Is Your Stage,' places sugarcane bushes inspired by Bad Bunny's upcoming Super Bowl LX halftime show inside the fictional 'Celly Studio' set, Billboard reported on 20 August. Bad Bunny headlines the Apple Music halftime show in February 2026, with commissioner Roger Goodell confirming he will sing in Spanish.