Universal Music Group opens its catalogue to licensed AI remixes via Hook app

UMG announced on 19 August 2026 that it is partnering with AI-powered social app Hook, founded by CEO Gaurav Sharma, to let fans create and share legally licensed remixes of UMG-repertoire songs across TikTok, Instagram, Snapchat and SoundCloud. Hook, which already licenses Downtown, Primary Wave and Avex, closed a $10m Series A led by Khosla Ventures in February.