Loop Earplugs taps Paris Hilton, a pre-existing customer, for codesign aimed at lifestyle positioning

Loop Earplugs, the Belgian hearing-protection brand founded in Antwerp in 2016, launched a limited-edition codesign with Paris Hilton on 19 August 2026. Hilton was photographed wearing Loop products at festivals and DJing before the deal. The collaboration extends Loop's effort to reposition earplugs as lifestyle accessories rather than medical devices, placing them before Hilton's audience of tens of millions.