Abercrombie & Fitch taps Fanatics to take NFL apparel line beyond its own stores

Abercrombie & Fitch, the Ohio-based retailer (NYSE: ANF), has partnered with Fanatics — the NFL's e-commerce operator — to distribute its NFL collection across nflshop.com, NFL stadium shops, official team sites and fanatics.com, not only Abercrombie's own channels. The deal comes ahead of the 9 September 2026 season kick-off, A&F's second year as the NFL's official fashion partner.