85% of Australians want local content — only 36% can find it

Screen Australia's Screen Currency 2026 report, published 18 August 2026, finds 85% of Australians say access to local content matters and 75% want more of it. Yet only 36% say it is easy to find, and 60% spend under 30% of viewing time on Australian titles. CEO Deidre Brennan flagged audience reach as critical. The study drew on 13,750-plus participants across six surveys.