Johnny Depp-backed art contest raised US$6.8 million via paid votes, with for-profit fundraiser taking a cut

The People's Artist, promoted by actor Johnny Depp, offers a US$25,000 prize and an Artforum feature. Supporters buy votes at US$1 each. The contest raised US$6,892,628 in 2026 for The Art of Elysium, a Los Angeles charity. Colossal Management, a registered professional fundraiser, takes a cut. Artists have withdrawn amid online backlash, The Art Newspaper reported.