Kelce–Publicis venture Tekta opens NIL network of 45,000 college athletes to advertisers

Tekta, a joint venture from Travis Kelce, Publicis Groupe and 3 Arts Sports, will give select Publicis Sports clients access to 45,000 Division 1 student-athletes across 68 universities for endorsement deals under NIL rules. Opendorse values the NIL market at $4.5 billion. Variety reported the launch on 18 August 2026.