Pavilion Seoul to run booth-free alongside Frieze Seoul and KIAF Seoul, 1–6 September

Pavilion Seoul, co-founded by Hong Kong dealers Willem Molesworth and Ysabelle Cheung of PHD Group, runs 1–6 September at the Kumsung Cultural Space in Yongsan. Around 15 galleries participate, versus roughly 300 combined at Frieze Seoul and KIAF Seoul at Coex in Gangnam. Work is hung exhibition-style without booths; participation costs are kept minimal. Taipei and Hong Kong editions follow in 2026.