
WEBTOON Produces Its Own Short Dramas for the First Time, Launching Six Titles on August 17
WEBTOON launches six vertical short-form video dramas on August 17, its first time producing the format in-house rather than licensing IP to studios like Netflix. The slate draws on webcomics with a combined 1.2 billion global views, led by "Maybe Meant to Be" at over 650 million, per Variety. The move targets the microdrama format built for quick phone viewing.
Published