LDMA launches first activewear line, Contour, bringing intimates expertise to a crowded category

LDMA, an intimates-first label founded by Leland Drummond and Michele Thomas, launched Contour on 14 August 2026 — its first activewear collection. The four-piece range, comprising bike shorts, two sports bras and leggings, draws on intimate-apparel fit expertise. The brand reported a 4x sell-out of hero bralettes over the past year and a 25% repeat purchase rate across its range between 2025 and 2026.