LoveShackFancy and Fanatics launch college apparel collection across eight universities on 20 August

LoveShackFancy, the New York label known for florals and ruffles, has partnered with Fanatics, the sports merchandise retailer, on a limited-edition college collection covering eight US universities. Priced $55–$295, it launches 20 August at LoveShackFancy.com, Fanatics.com and select stores. Sam Archibald, Fanatics Commerce chief merchandising officer, said the deal is part of Fanatics' strategy to expand its offering for women.