Married at First Sight nearly doubles streaming audience in first Peacock season

Married at First Sight's move from Lifetime to Peacock in 2025 has paid off in measured reach. Peacock says total franchise streaming is up 94% versus Season 19, per Deadline. Season 20 has drawn over 1.2 billion viewing minutes since its 12 July premiere, making it Peacock's third highest-reaching original reality season ever. Nielsen ranked it a top-three reality series for four consecutive weeks from 13 July.