Ted Lasso Season 4 sets Apple TV+ all-time launch record with 296.6 million minutes in two days

Ted Lasso Season 4 drew 296.6 million minutes watched on Apple TV+ across August 4–5, 2026, per Nielsen data reported by Variety. That total exceeds every previous Ted Lasso season and every other Apple TV+ title, including Severance and Pluribus. The 42-minute premiere yields an estimated 7.1 million views. The 10-episode season runs weekly through October 7.