Society Management and Canopy Talent link fashion brands to U.S. college athletes via NIL deals

Society Management, a fashion and beauty talent agency, is partnering with Canopy Talent, which represents collegiate and Olympic athletes, to give luxury brands structured access to U.S. campus sports stars through NIL — name, image and likeness — deals. Canopy Talent will serve as Society Management's exclusive on-campus fashion, beauty and fragrance activation partner. The collegiate NIL market is projected to reach USD 4 billion in 2027.