Nicky Jam releases 'La Foto' with Cuban newcomer El Shadow after Instagram-tag pitch

Nicky Jam released 'La Foto' with Cuban newcomer El Shadow on Aug. 12 via Plus Media and EMM. In February, El Shadow — roughly 15,000 Instagram followers at the time — posted a snippet and asked followers to tag Nicky Jam, who replied within hours. El Shadow, 26, from Camagüey, composed the track. Billboard premiered it exclusively.