Neon to Pay Audiences to Sit Through 36-Hour Loop of Debut Feature 'It Ends'

Neon will screen its debut feature "It Ends" on a 36-hour continuous loop at Metro Private Cinema in Chelsea from 7 pm ET 21 August through 7 am ET 23 August. Four-person teams of NYC residents 21+ earn 25 cents per minute stayed, up to $540 each, plus a $500 bonus if all complete the marathon. Entry via Instagram by 17 August. Deadline reports.