AFM and Cannes Marché du Film link innovation hubs across both markets' calendars

IFTA has announced The AFM House, a 15,000-square-foot venue at the 2026 American Film Market in Century City, hosting an Innovation Hub for AI and tech companies presented with Cannes Next, the Marché du Film's innovation programme. The two largest film markets — Cannes in May, AFM in November — now back a single shared innovation space across the full calendar (Variety, 12 August 2026).