National CineMedia to Buy Captivate's Elevator-Screen Network for $275 Million

National CineMedia, the largest US cinema advertising platform, agreed on August 11, 2026, to acquire Captivate Holdings for $275 million, per Deadline. The deal combines over 48,000 screens across cinemas, office buildings and residential properties in 185 DMAs, including all top 100 US and Canadian markets. Captivate operates 26,000-plus digital screens in 11,000 office and residential buildings.