Beyoncé Buys Full Control of SirDavis Whisky From LVMH

Beyoncé has acquired full control of SirDavis whisky, buying out the stake held by LVMH's Moët Hennessy division, LVMH confirmed to The Times and Reuters on 10 August. The brand launched in September 2024. Financial terms were not disclosed. LVMH has not commented on its reasons for exiting the joint venture less than two years after launch.