Exceleration Music partners with Reach Records in its first hip-hop and Christian music deal

Exceleration Music announced a strategic partnership with Reach Records on August 11, covering music released from 2026 onward. Reach, the Atlanta-based Christian hip-hop label co-founded by Lecrae, keeps ownership, leadership and creative control. Exceleration's Redeye Worldwide handles global distribution and marketing for new releases. Reach is Exceleration's first hip-hop and first Christian music partner.