Authentic Brands Group and Diageo link Juicy Couture and Crown Royal in licensing collaboration

Authentic Brands Group, which owns Juicy Couture, and Diageo, which owns Crown Royal, have collaborated on a limited-edition collection pairing Juicy Couture velour tracksuits with Crown Royal's flavoured whiskies. Crown Royal is donating $75,000 to RaiseFashion, a nonprofit supporting underrepresented fashion-industry talent, plus net proceeds from the hoodie and track pants. A designer grant recipient will be announced during New York Fashion Week.