Spotify Adds Magazine Articles You Can Listen To

Spotify is testing audio versions of articles from Rolling Stone, The Atlantic, and Vogue—over 650 pieces narrated aloud. Premium subscribers get them free; others pay $1.99 each. The strategy mirrors how video services like Netflix grew by creating their own shows, not just licensing existing content. Spotify uses existing audiobook tools to produce and distribute these cheaply, building a broader audio service to compete with Apple Music and Amazon.