IBM Tests AI Assistant on Ferrari Formula 1 App Before Bringing It to Businesses

IBM has launched an AI assistant in the Ferrari Formula 1 mobile app, using its watsonx platform to provide real-time race analysis. The move follows a familiar pattern: consumer apps often test new technology first, then those lessons shape business products. IBM is using the high-profile partnership to refine how its AI handles live data and specialized knowledge before rolling it out to corporate customers.