Apple Launches New Subscription-Style Upgrade Program for Its Devices

Apple Launches New Subscription-Style Upgrade Program for Its Devices

Apple launches "Apple Upgrade" on July 28, replacing its iPhone Upgrade Program. Similar to leasing a car, customers pay monthly and, at the end, choose: upgrade, keep, or return. It covers iPhones, Macs, iPads, and Apple Watches. iPhones and Watches run 24-month terms; Macs and iPads, 36. Klarna, a payment company, replaces Apple's usual bank partners.

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