Fujifilm's Instant Camera Stands Alone in Bigger-Print Market

Fujifilm launched the INSTAX WIDE 400 in July 2024, an instant camera that prints photos 40 percent larger than standard models—about the size of a postcard. No other company makes wide-format instant cameras. The reason: the chemistry and mechanics are complex enough, and the market small enough, that competitors haven't entered. Fujifilm ships the camera in new colors, including black.