Beauty Brand FOREO Cuts Prices in Half for Spring Sales

Swedish beauty company FOREO is offering big discounts—up to 50% off their products—during spring. This is much larger than their usual discounts of around 30%. The company is willing to make less profit on each sale, which companies typically do for one of two reasons: either they have too much stuff sitting in storage that they need to sell quickly, or they're trying to get more customers to buy from them instead of competitors. By dropping prices this low during a slower shopping season, FOREO is betting that selling more products—even at lower prices—is better than selling fewer items at full price.