Dating Apps Focus on Keeping Users Happy Rather Than Finding New Ones

Dating Apps Focus on Keeping Users Happy Rather Than Finding New Ones

Match Group, which owns Tinder and Hinge, is overhauling its apps to use computer intelligence to make better matches and prevent user fatigue. The company earned $864 million in the past quarter, suggesting people like the improvements. As these systems handle work once done by humans, Match expects to hire fewer people, betting that smarter software will do more with fewer workers.

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