Why Regulators Struggle to Stop Fake Beauty Subliminal Videos on TikTok

Millions of young people watch TikTok videos promising to reshape faces and bodies, yet the FTC and FDA have limited power to stop them. Regulators typically target companies making health claims, not individual creators. Because these videos frame promises as self-improvement rather than medical treatment, and blur who is responsible—creator or platform—enforcement remains weak against pseudoscientific content at scale.