Apple's Cheapest Desktop Computer Costs the Same as It Did in 2006

Apple's Cheapest Desktop Computer Costs the Same as It Did in 2006

Apple's new Mac mini desktop computer launches at $599, the same price the company set nearly two decades ago. Despite major changes in the processor technology inside—switching from PowerPC to Intel chips, then to Apple's own processors—the entry price has held steady. It suggests Apple has found a stable sweet spot between performance and cost for small, affordable computers.

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