How TikTok Became the Hidden Engine Behind Spotify and Apple Music

How TikTok Became the Hidden Engine Behind Spotify and Apple Music

TikTok's music-sharing feature added 6 billion songs to streaming services in its first year, making the app a major way people discover music. Spotify and Apple Music now depend heavily on TikTok's recommendations and music deals. If TikTok changes how it handles music, it could significantly hurt how many songs people listen to on these platforms.

Published

Read at another depth