Instagram Tests a Separate App for Photos That Disappear

Instagram Tests a Separate App for Photos That Disappear

Instagram is experimenting with a standalone app called Instants in Spain and Italy. It lets users take photos that vanish after being viewed—a feature similar to Snapchat. The question behind the test: should features like this live in a separate app or stay bundled with the main one. Facebook faced the same choice a decade ago when it split off Messenger, and the move ultimately worked.

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