Meal Kit Companies Now Offer Budget and Premium Versions to Survive

Meal kit companies like Marley Spoon have stopped relying on price alone. Instead, they now offer both budget versions (like Dinnerly at $5.99 per meal) and premium options to attract different types of customers. Rising costs to find new customers and too much competition forced this shift. **Analysis:** This strategy mirrors how online retailers adapted in the early 2000s—offering multiple brands to reach different income levels and improve profit margins.