The Mall Launches Universal Shopping Feed Across Thousands of Retailers

The Mall, a free app by fashion-tech founder Sreya Halder, aggregates inventory from thousands of brands into one searchable feed. Users build personalized brand feeds, receive real-time alerts on sales and restocks, and use visual search to find similar items across retailers. The aggregation model sits above existing e-commerce platforms rather than handling transactions directly, positioning itself as a discovery layer for fragmented online retail.