Dell's Touchscreen XPS 13 Takes on Apple's MacBook Neo with $100 Premium, $100 Gap in Student Pricing

Dell unveiled the XPS 13 on May 31, 2026, at $699 with touchscreen capability—directly undercutting Apple's MacBook Neo in the education market. Apple prices its MacBook Neo at $599 retail, $499 for students. Dell's XPS 13 drops to $599 for student buyers, erasing the consumer price gap while offering a hardware feature Apple deliberately avoids. Both companies are explicitly targeting the same demographic: students and young professionals making four-to-six-year purchase commitments.