Apple Breaks Its Own Price Floor with Full-macOS MacBook Neo at $599

Apple announced the MacBook Neo on March 4, 2026, priced at $599—undercutting Windows OEMs and Chromebooks for the first time with a device running full macOS. The education pricing reaches $499. This move eliminates the price-based differentiation that has historically sheltered competitors from Apple's premium positioning, forcing Windows and Chrome OS makers to compete on factors beyond cost.