Cannabis Vape Platform Pivots From Consumption Rewards to Asset Management After Health Backlash

Gudtrip, a California cannabis technology company, dropped its "Every hit earns crypto" tagline following criticism from health experts and anti-drug campaigners who argued the incentive structure encouraged excessive vaping. The platform now frames itself as AI-driven blockchain infrastructure rather than a consumption-reward system, reflecting the regulatory tension in marketing cannabis products without appearing to promote use beyond intended intent.