YouTube Music Becomes Top U.S. Podcast Platform, Overtaking Spotify and Apple

YouTube Music has surpassed Spotify and Apple Podcasts to become the most-used podcast service in the United States, according to company data. The shift reflects YouTube's leverage of its massive user base and discovery algorithms to consolidate podcast listening alongside video and music streaming. The move intensifies competition for podcast advertising revenue and creator attention in a market historically dominated by specialized audio platforms.