Xiaohongshu Becomes Top U.S. Download After Three Million Users Flee TikTok

Xiaohongshu (RedNote), a Chinese lifestyle and e-commerce platform, became the most-downloaded app in the United States in January 2025 when nearly 3 million American users joined in a single day, driven by TikTok's anticipated shutdown. The platform, designed for Chinese users seeking beauty, food, and lifestyle recommendations, now serves an unprecedented English-language user base. International brands saw engagement with their Xiaohongshu content rise 70.3% week-over-week during the migration, opening unexpected cross-border commerce opportunities.