Bose Enters Multi-Room Audio Market with Lifestyle Collection, Taking Aim at Sonos and Apple

Bose released its Lifestyle Collection on May 15th—a three-product ecosystem comprising a $299 speaker, $1,099 soundbar, and $899 subwoofer. The lineup scales from single-room listening to 7.1.4 home theater configurations. Products shipped after a two-day preorder window, suggesting confident supply readiness. The move signals Bose's pivot from standalone audio products to ecosystem-based competition against entrenched players Sonos and Apple.