Origin Lab Launches Game-Data Marketplace for World Model Training

Origin Lab has raised $8 million in seed funding led by Lightspeed Ventures to build a marketplace connecting video game studios with AI companies training world models. The platform standardizes proprietary game engine data—physics simulations, environmental interactions, behavioral patterns—that world models need to understand spatial and temporal reasoning. Game companies gain a new revenue stream without licensing core technology; AI labs access training data more sophisticated than traditional synthetic data providers supply.