Meta Opens Threads API to All Developers, Undercuts Twitter on Cost and Access

Meta announced general availability of the Threads API on June 18, 2024, granting all developers free access to granular metrics: views, likes, replies, reposts, quotes, follower counts, and demographic data at both post and account level. The move directly addresses pain points created by Twitter's escalating API restrictions and pricing. Meta also released open-source sample code to ease integration, contrasting with documentation-heavy onboarding on competing platforms.