MeBeMe App Builds Habits by Having Users Commit to an Identity First

Launched July 22 on iOS, MeBeMe asks users to pick an identity — "chess player," "lifelong learner," one of 75-plus options — then sends quick real-world tasks reinforcing it. The approach draws on habit-formation research showing people follow through more on actions tied to a chosen self-conception. Creator Eric Wolfram originally built it for his son. Free, no account, on-device storage.