MeBeMe Ties Habit-Building to Chosen Identity

Launched July 22 on iOS, MeBeMe asks users to pick an identity — "chess player," "lifelong learner," among 75-plus options — then sends real-world tasks reinforcing it. The approach draws on habit-formation research: people follow through more on actions tied to a chosen self-conception. Creator Eric Wolfram originally built it for his son. Free, no account, on-device storage.