MeBeMe App Helps Build Habits Through Identity

A new iPhone app called MeBeMe, launched July 22, asks users to choose an identity — like "chess player" or "lifelong learner" from over 75 options — then sends everyday tasks that match it. Research shows people stick with habits tied to who they want to be. Creator Eric Wolfram built it for his son. It's free, needs no account, and keeps data on your phone.