Synthesia Plans AI-Avatar Job Interviews, Entering Regulated Hiring Territory

British AI startup Synthesia launched Roleplay Sessions on July 22, 2026, letting employees practice sales pitches and performance reviews against an AI avatar that scores them. The company plans to extend the Sessions platform into job interviews and candidate screening — territory already under scrutiny under the EU AI Act and U.S. automated employment decision laws. A major recruitment firm is already an early customer.