Porsche Shuts Battery and eBike Units, Exits Rimac Investment

Porsche is discontinuing Cellforce Group (battery cell development), Porsche eBike Performance, and Cetitec GmbH (technical ceramics), affecting over 500 employees across German facilities. The automaker is also divesting its stakes in Rimac Group and Bugatti Rimac. The move signals a strategic retreat from technology diversification, with Porsche realigning resources toward core automotive operations and recently expanded retail operations instead of speculative technology development.