Zest Maps Tracks Dining Via Credit Card Data, Merging Financial and Social Profiles

Zest Maps launched its AI-powered food discovery app on May 6, 2026, automatically logging restaurant visits through credit card transaction monitoring and cross-referencing that financial data with social media signals from TikTok, Instagram, and Reddit. The system builds comprehensive behavioral profiles beyond dining preferences. The mechanics of user consent for transaction tracking remain unclear, and the data aggregation model raises questions about privacy controls and what Zest Maps does with the resulting behavioral profiles.