Nintendo Walked Away From Amazon Over Illegal Pricing Demands

Former Nintendo of America President Reggie Fils-Aimé revealed that Nintendo severed its direct Amazon sales channel in the late 2000s after the e-commerce giant demanded substantial financial support to undercut Walmart pricing. Nintendo's legal team deemed the arrangement a violation of antitrust law. The decision cost Nintendo access to a major distributor while the DS was selling ten million units annually in the Americas.