Ten Flyers, 2,000 Responses: How Minimal Infrastructure Scaled a Viral Campaign

San Francisco artist Danielle Egan posted ten handmade flyers on city poles directing people to a Notion form. The satirical polycule recruitment campaign generated over 2,000 applications. The project reveals how physical placement seeds digital amplification: minimal technical overhead combined with culturally resonant, shareable content can achieve significant scale without a platform or server infrastructure—a pattern worth tracking as creators optimize viral mechanics.