Snap Embeds Search Engine in Snapchat Chat for $400 Million

Snap is investing $400 million to integrate Perplexity's answer engine directly into Snapchat's chat interface, enabling users to receive AI-powered search results within conversations. The partnership marks a significant shift in how younger users may access information, potentially competing with traditional search behavior. Monetization hinges on embedding high-intent queries—historically valuable to advertisers—within an existing social platform.